Introduction
Women’s Parliamentary Caucus (WPC) is a non-partisan platform in Pakistan for Women Parliamentarians that aims to promote gender equality, protect women’s rights, and advocate for gender-sensitive policies and legislation. Despite its crucial role, WPC lacked a digital presence, limiting its outreach and impact. Anthro Reach stepped in to help WPC enhance its digital presence and strengthen its advocacy efforts. This case study examines how Anthro Reach leveraged digital marketing strategies to empower WPC and amplify its mission.
Problem Statement
WPC, a cross-party forum for Women Parliamentarians, faced challenges in reaching a wider audience due to a limited digital presence. The lack of a functional official website, social media accounts, and coordination among provincial WPCs hindered its ability to effectively advocate for women’s rights and influence policy-making. WPC needed to enhance its digital presence and outreach to expand its impact and promote gender equality effectively.
Solution and Implementation
Anthro Reach collaborated with WPC to revamp its digital presence and strengthen its advocacy efforts.
The following steps were taken:
- Developing a State-of-the-Art Website for WPC
Anthro Reach designed and developed a state-of-the-art and PWD user-friendly website for WPC. The website includes comprehensive information about WPC’s objectives, activities, and achievements. It also features mapping of different women-related laws in Pakistan, making it a valuable resource for researchers, academia, and civil society organizations.
- Establishing a National Coordination Forum for Women’s Parliamentary Caucuses
Anthro Reach helped WPC create a National Coordination Forum that facilitated inter-provincial coordination among WPCs of different provinces and at the federal level. This forum provided a platform for WPC members to collaborate, share best practices, and jointly advocate for gender-sensitive policies and legislation.
- Strengthening Social Media Presence
Anthro Reach developed and implemented social media strategies for WPC, creating official accounts on Twitter, Facebook, and Instagram. These platforms were utilized to share WPC’s activities, engage with stakeholders, and raise awareness about women’s rights and gender equality issues in Pakistan. The targeted social media campaigns designed by Anthro Reach helped WPC increase its reach and engagement with the public, academia, and civil society organizations.
Results and Impact
The collaboration between WPC and Anthro Reach yielded significant results:
- Enhanced Digital Presence
The state-of-the-art website developed by Anthro Reach provided a platform for WPC to showcase its activities, resources, and advocacy efforts. The mapping of women-related laws on the website helped researchers, academia, and civil society organizations access critical information easily.
- Improved Coordination
The establishment of the National Coordination Forum facilitated collaboration among provincial WPCs, leading to increased coordination and synergy in advocating for gender equality and women’s rights at the federal level.
- Increased Outreach
The social media strategies implemented by Anthro Reach helped WPC expand its reach and engagement on social media platforms. WPC’s presence on Twitter, Facebook, and Instagram helped it raise awareness about gender equality issues, reach a wider audience, and mobilize support for its advocacy efforts.
Conclusion
Anthro Reach’s expertise in digital marketing played a significant role in enhancing WPC’s digital presence and strengthening its advocacy efforts. The website, social media strategies, and coordination efforts enabled by Anthro Reach helped WPC expand its outreach, engage with stakeholders, and promote gender equality in Pakistan effectively. This case study demonstrates the importance of leveraging digital marketing strategies to amplify the impact of cross-party forums like WPC and drive positive change in society.